As Business marketing is a massive area to cover, let’s break it
down into areas.
And please feel
free to say if u disagree or want to add something!
Also check out
this site for some interesting statistics on businesses.
Free Marketing!
First of all the
key to marketing a new or existing business is to understand that whenever you are
in business hours whether you are with current or soon to be customers you
are Marketing yourself and your business.
Your presentation
(as in the way you dress) the way you talk, the way you present clients or soon
to be clients with information whether it be documents in paper or
via email.
If you are poorly
presented then you are marketing your business as a poorly presented or poorly
prepared business.
This can be very
easily fixed by doing some of the following (as obvious as it may
seem):
1- Dress yourself as you want to be seen,
like a professional...so no thongs, no gum, no shirts
with discriminatory remarks that you might find funny... (Basic code
is if you a male stick with a colored shirt, nice pants or jeans and
covered shoes, ladies...well that can get tricky as you have a clothing arsenal
that far out reaches my imagination....and no amount of research is going
to change that...just dress smart!)
2- Create Templates for any information you put together for a
client, so that you are able to go back and reuse the templates and also add
and refine as you use it more. Also all Facebook, Flicker and
so forth accounts are perfect for free advertising however they must be
maintained and used correctly for you individual business.
3- Before meeting clients for a job,
prepare everything and go over it so that you are ready for any
questions they might throw at you, I know it’s impossible to be ready for
everything but be prepared for most questions they might ask.
4- The way you walk is simple, walk as
if you are doing it as a part time job and you would rather be at the pub and
you will have no money for the pub...but walk as if you are successful and you
will be successful!
First impressions
are important!
Paid Marketing
There are many
forms of marketing that you can pay for such as advertising on TV, Bus, Radio,
Online, Billboard and so forth. There are more ways of advertising today than
there ever has been, but bad advertising can be worse than no advertising, So make sure when you are investing your money into a area of advertising you research that are and what you are trying to get out of that area, no point in advertising your sports photography business to an area where the people that live there have a average age of 70..
Check out the following sites for some further information.
Hope this makes sense and helps.
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