Free marketing Vs Paid Marketing
Ok so there are many forms of both Free marketing and paid marketing that is available for us to market our businesses, this blog "im hoping" will open up a discussion on what you as readers think about the free marketing you can use such as:
- Facebook
-Twitter
-Blogs
-etc
and the marketing you can get when you pay:
-billboards
-tv and radio adverts
-car banners
-work shirts
-business cards
-proper websites
-etc
At what point is paying for you marketing worth it? if at all?
what forms of marketing are you gona use? what forms are you using at the moment if any?
i dont want to see just links to web sites im talking opinions backed up by websites...
Friday, 9 March 2012
A TON of info on marketing and starting your Photography Business
http://www.marketing-for-photographers-and-photography.com/
http://photography-marketing.org/
http://www.photography.com.au/content_main.cfm?ContentType=Content&ContentID=22
http://www.powerhomebiz.com/vol56/photography.htm
http://www.marketing-for-photographers-and-photography.com/
Photography & Social Media
"Social Media for Photographers: Let’s Get Real for a Moment"
This is such a great blog post on social media for Photographers; worth a read. Here is a little taste of what Grover Sanschagrin posted.
"Is social media helping your business, or is it simply wasting your time? The truth is, most people don’t have any idea. Bringing your business into social media is easy, but getting something out of it requires more than just keeping in touch with family and friends."
Thursday, 8 March 2012
F*ck You; Pay Me! A Guide To Contracts For The Creative Professional
This is a 30minute talk that based around a designers point of view. But same shit for us as photographers.
Entertaining & educational
Check it out.
http://fstoppers.com/fck-you-pay-me-a-guide-to-contracts-for-the-creative-professional
Entertaining & educational
Check it out.
http://fstoppers.com/fck-you-pay-me-a-guide-to-contracts-for-the-creative-professional
Wednesday, 7 March 2012
Plans
http://www.betterphotography.com/index.php?option=com_virtuemart&page=shop.browse&category_id=4&Treeid=4&Itemid=1&vmcchk=1&Itemid=1
This is Peter Eastway's Website for his magazine Better Photography, and he has a section on Photo Business including documents you could also buy.
This is Peter Eastway's Website for his magazine Better Photography, and he has a section on Photo Business including documents you could also buy.
Tuesday, 6 March 2012
Be social...
As photographers we need to possess the ability to communicate with people from diverse backgrounds in all fields of photography.
The year is 2012 and most people have access to the internet, whether it be via a computer,laptop, smart phone or an ipad; whatever it may be people are hooked on keeping up-to-date and social media.
These days most people go straight to the Internet to find something they require, no more of that flicking through the yellows page circling businesses (which you then have to call to find out who and what they are about). It is so easy to type into google “Brisbane Wedding Photographer” that the yellow pages brick of a book has been pushed aside *(first person to find out who holds the #1 ranking on the google search engine gets a hugs).
Living in the technology driven world means social networking is our best friend and we should learn to live & work with it in our day-to-day business.
Sure it's not for everyone but don't be so quick to pass by this amazing marketing tool. It allows us as photographers to sell who we are and what we are all about. People think that they are buying an image, but at the end of the day they are hiring you & everything that makes you, you....
You see that decisive moment differently to someone else and you press the shutter... Then comes the images...
Marketing and Branding yourself are such vital ingredients in making a successful business.
Know who you are & your niche markets
Know what type of client you want...
When you know your client/audience you can build & retain relationships with them by the click of a button.
Christine Pokbe for example is very smart with her online presence. She is letting the world see who she is, she knows her target market and she uses social media/networking to let her clients get to know who she is. You have to watch this video she is just the cutest, loveliest person.. I know that if I had children I’d hire Christine.
Check out her Website, blog & facebook
I recently attended the Brisbane AIPP Hair of the Dog event where many great photographers and people in the photographic industry gave time to share their knowledge. A key piece of information
that I recall hearing over and over again is that Social Media is a power tool that needs to be an active part of a photographers business. Photographers from all different fields utilise social media sites in different ways and it's working for them....
Below are a few of the most used social networking sites.
Facebook: www.facebook.com
LinkedIn: http://au.linkedin.com/
If you know any other great site please leave a comment..
Sharing is caring
Peace
Jazzy x
Friday, 2 March 2012
It took many years for digital photography to catch on
due to a lack of software available such as that of Photoshop (only
marketed in 1989). However, come 2003 digital camera sales surpassed
that of the film cameras according to the Photo Marketing Association.
With this new digital world some companies thrived such as that of
Epson and Hewlett-Packard whereas others such as Kodak, who in 2005
decided to cease production of its black and white printing paper thus
assisting to seal the fate of darkroom photography.
Advertising as text without any pictures accompanying the text is found to be considerable boring to a mass audience and is not an effective way of advertising a product, with peoples love of pictures, photographs soon became a staple of the daily paper and in the last quarter of the 20th century most newspapers made the transition to colour printing for photographs on their news papers to appeal to as many consumers as possible.
Amateur photography for the masses can be seen as a positive and a democratic social phenomenon, being that it is easy to buy and learn to use a digital camera this is making everyone a visual recorder of his own life, but likewise it is a successful, capitalist business phenomenon. Without the lure of fortunes to be made from millions of customers, it is unlikely that the businesses that have made such an impact would have entered the field.
Advertising as text without any pictures accompanying the text is found to be considerable boring to a mass audience and is not an effective way of advertising a product, with peoples love of pictures, photographs soon became a staple of the daily paper and in the last quarter of the 20th century most newspapers made the transition to colour printing for photographs on their news papers to appeal to as many consumers as possible.
Amateur photography for the masses can be seen as a positive and a democratic social phenomenon, being that it is easy to buy and learn to use a digital camera this is making everyone a visual recorder of his own life, but likewise it is a successful, capitalist business phenomenon. Without the lure of fortunes to be made from millions of customers, it is unlikely that the businesses that have made such an impact would have entered the field.
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